Customer Relationship Management is an application that helps companies to manage customer interactions. CRM has different modules which are essential to run an organization to fulfill its business needs. Every CRM module is unique and plays a major role to improve the business process.


  • Marketing is a process that helps your business to succeed in the best possible way.
  • Every e-commerce company needs to market its products or services to get existing and new potential customers, this marketing module is very important for all businesses to create Campaigns, newsletters, marketing lists, etc.,
  • Marketing Lists that group all your Leads, Contacts, and Accounts to interact with them via sending newsletters, emails, event details, and other meeting updates.
  • It also allows you to create a Campaign that helps you organize and manage marketing projects which provides insights on every sales and ROI for each campaign.
  • Campaign keep tracking of all activities included in a campaign, such as emails, calls, etc., 
  • This module helps you to identify and evaluate the success of marketing activities.



  • Most Businesses need a new business to grow in the best way to achieve their goal.
  • Sales module plays an important role in growing business which keeps tracking of new leads and opportunities.
  • Leads represent an organization or an individual who can be a customer to the company who shows interest in the product offering, it gets converted into an Opportunity.
  • The customer can manage all the products offered by the organization if the customer looking forward to a product then they quote a certain plan which is sent to the customer.
  • If a quote gets accepted by the customer that turns into an Order and then a billed order generates an invoice.
  • The user can monitor the performance of each sale and create dashboards that provide better visibility of sale value.
  • Sales module automates the work process which reduces manual tasks and easily manages your entire sales process, so you can focus on selling.


  • Activity module plays a vital role in day-to-day business operations.
  • Activity shows communication with the customer such as emails, phone calls, meetings, tasks, notes, etc.
  • Help you and your businesses understand all of the communication you have had with each customer.
  • Activities should be used by every user who has many external relationships and communications that can be stored and found later.


  • CRM reporting module can analyze your business data to get real-time insights.
  • This helps users to create quick reports with charts, tables, and graphs to easily analyze their data.
  • These reports can be shared easily with your team and it helps you find your ups and downs to make decisions on achieving business goals.


  • CRM support module is designed to manage and track the customer service of businesses such as supporting incident-based and service-based support.
  • Customer complaints or requests are tracked via cases, if a customer has any concerns about payments, billing, refunds, etc.,
  • They can directly make a call to the service people to get their problems resolved.
  • After clearing the customer problems, the case should be closed finally.