What Does CRM Mean & Why is (CRM) so important?

Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships.


Software that tracks every interaction with current and future customers; a system that allows businesses to manage relationships and data associated with them; or a business strategy designed to reduce costs and increase profits by solidifying customer loyalty.


Whether a software, a system or a strategy, CRM means different things to different people. The acronym CRM means Customer Relationship Management, but managing customer relationships is only one of many things that CRMs can do.

It should come as no surprise that business leaders have a lot of responsibilities. To keep their organization productive and profitable, they would have to consider all variables and angles that could impact not only their work but the work of those they manage. What would help immensely with a leader’s tasks would be integrating a capable sales team that is on the same page with all the other departments as well as their customer base.

Ultimately, selling products and services is the backbone to what keeps the lights on for many companies. By establishing a reliable CRM solution, key sales teams will be able to access all the essential information.

Benefits of CRM Solutions

Some key benefits of Customer Relationship Management (CRM) Solutions:

·         Increased understanding of the customer base

·         Easier management of customer contact information

·         Enhanced customer retention

·         Access to customer data for sales teams

·         Better management of sales pipeline or territory results

·         Improved customer experiences

·         Improved handling of leads, prospects, and productivity

·         Attract new customers, clients, and contracts

·         Execute relevant marketing programs

·         Increased efficiencies and decreased costs

·         Optimized product mix sold to customers

·         Improved accuracy of sales forecasts

We recommend CRM to be a part of your strategy, as it is integral to making and sustaining a winning business model. Small businesses and even freelancers can benefit from CRM processes as well. After all, who wouldn’t want to increase their customer retention and profits?